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Situated in Pedana a small rural village in Southern India Nagendra

Summary: Situated in Pedana a small rural village in Southern India Nagendra Rao is a textile producer practising Kalamkari the craft of hand block printing on cotton cloth Passed down from his father Nagendra runs this traditional block printing unit with his younger brother Shrinivas Bunder Kalamkari House provides employment to 17 men and 7 women of whom many are widows or separated   Widows in rural India are often shunned upon by society as it is considered a bad omen to have outlived their husband   Divorcees tend to be regarded with equal contempt Nagendra is a warm and generous man   He appreciates all his staff and considers them as a part of his family but most importantly he gives them financial independence and respect in their community by providing worthy employment In the year 2004 05  Asha Handicrafts has placed orders worth US$ 50 684 00 Situated in Pedana a small rural village in Southern India Nagendra Rao is a textile producer practising Kalamkari the craft of hand block printing on cotton cloth Passed down from his father Nagendra runs this traditional block printing unit with his younger brother Shrinivas Bunder Kalamkari House provides employment to 17 men and 7 women of whom many are widows or separated   Widows in rural India are often shunned upon by society as it is considered a bad omen to have outlived their husband   Divorcees tend to be regarded with equal contempt Nagendra is a warm and generous man   He appreciates all his staff and considers them as a part of his family but most importantly he gives them financial independence and respect in their community by providing worthy employment In the year 2004 05  Asha Handicrafts has placed orders worth US$ 50 684 00

Image Dimensions: 233 x 250